Fit & Active: Sourcing Sportswear
Phase 3.
1. Seamless Technology
- Seamless: Knitted directly into a tube (Santoni machines). No side seams. Stretchy.
- Cut & Sew: Traditional fabric panels sewn together.
2. Fabrics (Spandex/Lycra)
- Lululemon dupe: Everyone wants the "Buttery Soft" feel (Nylon + High % Spandex).
- Squat Proof: Is the fabric see-through when stretched? Test it immediately.
3. Production Hub
- Yiwu: Seamless underwear/sportswear hub.
- Fujian (Jinjiang): Known for sports jackets and shoes.
Summary
Leggings are a saturated market. Look for functional niches: "Pocket Leggings", "Maternity Activewear", or "Tennis Skirts".