Intimate Business: Sourcing Underwear
Phase 3.
1. Production Hubs
- Shantou (Gurao/Chendian): The sexy lingerie and bra capital.
- Zhongshan (Xiaolan): Men's boxers and briefs.
- Huludao (Xingcheng): The Swimwear capital. 40% of global swimwear comes from this one beach city.
2. Swimwear Fabrics
- Chlorine resistance is key.
- Recycled: "Repreve" (recycled plastic bottles) fabric is the biggest trend in swimwear.
3. Sizing
- Bras are technical. A 2mm error makes it unwearable.
- Fit Model: You need a live fit model to test samples. Don't rely on mannequins.
Summary
Swimwear has high returns due to fit issues. Focus on adjustable straps and ties to minimize sizing problems.